The policy of commercialization of Colombian Coffee is very important for the development and sustainability of the coffee industry in Colombia. Our objective to position Colombian Coffee as a desired product for which the consumer and our clients are willing to pay an extra price requires that the activities of research and knowledge transfer be complemented with a series of instruments that contribute to the positioning of all Colombian Coffees. Additionally, the Federation, acting as a commercial agent has the responsibility of leading commercial activities for the benefit of coffee growers, thus forming a binding reference point for the market.