The main commercial policy is to look after coffee grower´s interests. Thus, we seek to pay them an extra Price and to offer economical and social complementary services. To reach there objectives we use several instruments:

• Guarantee of purchase and active participation in internal market.
• Product Quality follow up.
• Promotion of origin: Geographical indicators, Juan Valdez brand, and the logo of 100% Colombian Coffee.

 

We offer different kinds of coffee with added value search of Specialty Coffees, roasted and freeze dried coffees, as well as beverages through the Juan Valdez coffee shops.