The FNC is a democratic and federated organization that represents the interests of more than 563 thousand coffee growing families. Because of its number of guilded coffee growers, it is one of the largest agriculture NGOs in the world. Its activities are directed towards improving the well-being of coffee growers’ families by providing assistance in sustainable and competitive practices within the coffee industry as well as promoting social investments.
Headquarters: Bogota, Colombia
Foreign Offices: United States of America, Holland, Japan, China
Coffeee Growers members: aprox. 563,000
Web Page: www.federaciondecafeteros.org
To consolidate the coffee growing families’ social development, while guaranteeing the sustainability of coffee growing business and the positioning of Colombian Coffee as the best in the world.Governance
The FNC structure is based on coffee grower’s representatives who have been elected at the local and regional levels. They are the members of theCoffee Grower’s Municipal and Departmental Committees. There are 15 Departamental Committees (state or provincial) and 366 Municipal Committees. The election of these representatives takes place every four years. The departmental representatives also perform as their region’s delegates for the National Coffee Congress, the highest authority of the Federation, which meets every year.
The FNC manages the National Coffee Fund. The fund is composed of contributions made by the coffee growers, the coffee sales and Juan Valdez® brand royalties. In order to carry out its social and environmental projects, the FNC also manages resources obtained from Colombia’s national and regional governments as well as from clients and other domestic and international partners and donors.
Innovation and Technology Transfer: Cenicafé is the Federation’s research center, responsible for the scientific research and technological development. It’s work is directed towards incrementing the crop’s profitability by increasing the plant’s productivity, developing pest and disease controls, and improving the efficiency of inputs and labor. With a qualified technical team of over 1,500 members, the rural extension service is responsible for distributing the know-how and innovations to Colombian coffee growers and supporting quality practices.
Coffee Tree Renovation Programs: With the aim of optimizing the income for coffee growers, the FNC has developed different programs that offer either cash or in kind incentives to maintain the coffee trees at their optimal level of productivity. This, in order to replace aged coffee trees and obsolete technologies, and promote agriculture associated with coffee. In 2011, 117.000 hectares where renowed through these programs, 43% more than in 2010.
Purchase Guarantee and Coffee Commercialization: Through a network of 36 coffee cooperatives with 540 purchase points, the FNC guarantees to all Colombian coffee growers the full purchase of their harvest at a fair and transparent price that is based on current international prices. The widespread distribution of the points of purchase in the regions encourages competition within the internal market so that producers obtain the best possible prices. In this ways the FNC accomplishes its aim of ensuring that all Colombian coffee growers receive the best possible price, minimizes the possibility that intermediaries and speculators take a portion of the price paid by international markets. As a result of implementing the Purchase Guarantee policy, in 2008 the FNC participated with 27% of total national coffee exports (approximately 3 million 60 kilo bags), thus becoming the
Quality and added value: The FNC develops campaigns for the adequate management of crops, pests and diseases. Through Almacafé, it implements quality controls of every lot of coffee that is exported from Colombia. Also, the Federation promotes harvesting special coffees, which it successfully commercialized, approximately 1.10 million 60 of kilo bags in 2008. Other added value initiatives for coffee commercialization include: Buencafé Freeze Dried Colombian Coffee, the largest freeze-dried coffee factory in the world, factory with sales surpassing $121 million USD in 2011, and Procafecol, FNC’s holding company for most added value projects which as of mid 2011 operates nearly 173 Juan Valdez® Coffee Shops and sold Juan Valdez® roasted and freeze dried coffee in over 6,189 supermarkets in Colombia and around the world.
Promotion and Advertising: In order for consumers to recognize the quality of Colombian Coffee, the FNC has run several promotional campaigns throughout its history. Within these advertisements, Juan Valdez has represented the values of the typical Colombian coffee grower. The 100% Colombian Coffee® program with its well recognized triangular logo has been developed as a co-branding tool to leverage 100% Colombian Coffee brands. Coffee roasters that have licenses to use the 100% Colombian Coffee® logo sell their brands across the globe.
Sustainability That Matters
Thanks to its solid reputation as an NGO, the FNC is in a position to enlist several allies to develop its Sustainability That Matters Programs. These allies include many entities of the Colombian Government such as the Program for Social Action of the Government of the Republic of Colombia, The Ministry of Agriculture and Rural Development, the Ministry of Education, SENA, FOSYGA, INVIAS, departmental governments, municipalities, and the ICBF. In the international arena some of the Federation’s noteworthy partners include: the IADB, UNDP, KfW, USAID, Sara Lee, Nespresso, Nestlé, AECID, Mitsubishi, the Flemish Government, EFICO, GTZ, FUNDESO, and the Costa Coffee Foundation.