Bogotá, March 7/2011 - In order to control and eradicate coffee leaf rust in Colombian coffee plantations, the Colombian coffee Growers Federation (FNC), supported by the country´s Ministry of Agriculture, developed an action plan in the departments of Cauca, Cundinamarca, Huila, Nariño and Tolima to fight coffee rust in southern coffee regions of Colombia.
If Colombian coffee production shall recover, coffee rust controls must be a priority for coffee growers. The programs included in the plan, finance the implementation of rust resistant varieties recommended by Cenicafé (Castillo and Tabi), and remind coffee growers to fumigate at a specific times of the harvest cycle the non resistant varieties. Besides being resistant to coffee rust, the varieties developed have a high productivity and the unique attributes for which Colombian coffee is recognized.
The action plan is based on television and radio advertising, emailing and text messaging. The importance of the campaign, vital for the sustainability of thousands of coffee growers, led to the involvement of multiple journalists and local media, with important coffee audiences.