Many of our clients have integrated their businesses corporate social responsibility (CSR) programs with important contributions to the competiveness and sustainability of the rural Colombian communities. These projects contribute to the improvement of the quality of life of the coffee growing communities, the protection of the environment, and to implement best agricultural practices, within a framework of respect for the values of these communities and their economic sustainability. 

Some  examples demonstrate that alliances between companies connected to the production of coffee and our organization are effective in terms of exercising social and global responsibilities to create a better world. The Juan Valdez® Label

The companies that use the Juan Valdez® signature label offer high quality products that generate additional income for Colombian coffee growers. In the case of the Juan Valdez Cafes®, the additional income is generated not only by the premiums paid for coffee in these cafes, but also through the royalties and the consolidation of the business and brands that belong to Colombian coffee growers. 

The 100% Colombian Coffee® Logo

The roasters and companies that sell Colombian Coffee using our Logo as an ingredient brand also contribute to our programs of Sustainability That Matters. The existing alliance between third party brands and our Logo is more  than simple a co-branding. They are alliances of values,   examples of how to do business in a way that benefits the entire coffee industry by providing quality to the consumer, and a satisfaction of knowing that the coffee that they are consuming takes into account the growers interests and their quality of life. Also, it provides the information to the consumer  and says where  the coffee comes from, its place of origin, so that it does not become an anonymous blend that could come from anywhere. In addition, the brand owners show the respect coffee growers deserve and submit their coffee to voluntary quality control practices in order to assure the quality of the Colombian Coffee that is consumed. 

These are some of our allies and the projects they contribute with:

• Community Coffee Company
• Costa
• Douwe Egberts Foundation
• Fundación EFICO
• Nespresso
• Serventa
• Tchibo Coffee