Nro 32

Colombia is the Greatest Unexplored Specialty Coffee Frontier.- FNC CEO

October, 2016

Sustainability that Matters

Colombia is the Greatest Unexplored Specialty Coffee Frontier.- FNC CEO

As a frontrunner in the global industry in terms of differentiation and single origin

“Colombia is the greatest unexplored specialty coffee frontier. No other country has this specialty coffee diversity and richness.” With these words, Roberto Vélez, CEO of the Colombian Coffee Growers Federation (FNC), formally inaugurated the 9th edition of ExpoEspeciales Café de Colombia.

As part of his opening remarks, Vélez noted that Colombia must push forward its specialty coffee strategy because of its role in increasing profitability of coffee producers and helping them move up the value chain. “One of the coffee industry’s greatest challenges is to keep protecting this niche, fomenting its growth and producing coffees of the highest quality,” he said. 

He also noted that Colombia, with its 100% Café de Colombia program launched in the 1960s, has been a frontrunner in the global industry by betting on differentiation and single origin. The specialty coffee industry was formally born in the 70s and 80s as other countries joined and a wave of new cafés arrived, mainly in the west coast of the United States.

Colombia has plenty to offer the world because of the diversity of its origins. “We are on the right track. We are working to improve quality and to add value to our product. We have everything to discover. An event like this helps Colombian growers achieve what we have promised: an increased profitability.”


Colombia’s improved security conditions have also contributed to development of the specialty coffee industry. In previous years, few ventured into traveling to coffee growing regions such as Sierra Nevada, Huila or Nariño, Mr. Vélez noted.

Finally, he referred to the 1st edition of the National Quality Contest “Colombia, Land of Diversity”, held within the framework of ExpoEspeciales Café de Colombia 2016. After a rigorous selection process led by domestic cup tasters, 59 lots, out of the 1,360 participating lots, were selected for the contest’s final phase. With unique and exceptional attributes, the selected lots came from coffee farms located in the departments of Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño, Norte de Santander, Quindío and Tolima.

You are invited to learn more about our coffee family and our products, visiting the COLOMBIAN COFFEE INSIDER sections on the top of this page.