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Juan Valdez® Café Launches Athletic T-shirt made from Colombian Coffee Residue
  • High odor absorption, UV protection and quick drying are among the features of the t-shirts. They are now available in 25 Juan Valdez® Cafés in 8 Colombian cities.
  • The textile fiber is made out of coffee residue from Buencafé Freeze Fried Colombian Coffee, the fabric is manufactured by Lafayette®, the design was developed by Procafecol, and the final manufacturing is produced by Supertex®.
  • The initiative paves the way to a new coffee textile cluster that will contribute to the elevated positioning of Colombia and its coffee in the world.
  • The t-shirts have far fewer carbon and water footprints than similar products manufactured with new raw materials. The process prolongs the life of the materials, decreases the unnecessary use of resources, encourages conservation awareness and fosters environmental care.
  • By proudly portraying one of Colombia’s most emblematic and esteemed products, the t-shirts introduce a new way of enjoying Colombian coffee.

Bogota, November 18 2014 (FNC Press)– A new milestone of the Colombian Coffee Growers Federation’s (FNC) innovation, added value and sustainability strategy, was made public today with the launch of the new Juan Valdez® Café  athletic t-shirt line made from 100% Colombian coffee residue and recycled polyester residue.

 The properties of coffee residue make the t-shirts particularly appealing: high odor absorption, UV protection and quick drying. The t-shirts are now available in four references, white and black for both men and women, in 25 Juan Valdez® Cafés in 8 Colombian cities.

According to Constanza Mejia, Director of Buencafé Freeze Dried Colombian Coffee, “this development was possible because of the FNC’s institutional legitimacy. The FNC channeled the efforts and enthusiasm of domestic and international companies into using coffee by-products to transfer higher value to producers.” 

The Juan Valdez® Café t-shirts have a unique origin: the textile fiber is made out of the residue of soluble coffee produced in Buencafé’s facilities using a technology developed in Asia; the fabric is manufactured by Lafayette® (producer of polyester thread and fabric), the design was developed by Procafecol as licensee of the Juan Valdez® brand , and the final manufacturing was made by Supertex® (specialist in high performance products).

The fact that Colombia is the world’s leading producer of mild washed coffee guarantees unrivaled access to the t-shirts’ raw material. Similarly, the country’s prosperous textile industry, strategic geographic location, and free trade agreements are all factors that provide great advantages to the initiative.

This new line of business, based on manufacturing high-performance clothing with improved properties, broadens the product portfolio of Juan Valdez® Café. It paves the way to a new coffee textile cluster that will contribute to the elevated positioning of Colombia and its coffee in the world.

High Quality Environmentally Friendly T-shirts

 The development of the Juan Valdez® Café athletic t-shirts is based on transforming residues into high-quality environmentally friendly products. The athletic shirts have far smaller carbon and water footprints than similar products manufactured with new raw materials. Not only does the process prolong the life of the materials and decrease the unnecessary use of resources, but it also encourages conservation awareness and fosters environmental care.

This new process of innovation and transformation confirms Juan Valdez’s vision and daily efforts to build a better future for the Colombian coffee growers. By proudly portraying one of Colombia’s most emblematic and esteemed products, the initiative introduces a new way of enjoying Colombian coffee.

About the Juan Valdez® brand

Juan Valdez® is the only internationally recognized brand that belongs to coffee producers. Inspired by the icon that has represented Café de Colombia for over 50 years, in 2002 the Colombian Coffee Growers Federation –a non-profit organization that represents more than 500,000 small Colombian coffee producing families– created the Juan Valdez® brand for coffee shops. Years later, after the popularity and acceptance of the brand in coffee shops and products was consolidated, the distribution of Juan Valdez® products in other domestic and international distribution channels began. Besides being a synonym of high quality for consumers of premium Colombian coffee, Juan Valdez´s coffees transfer a greater value to coffee producers. Further information at www.juanvaldezcafe.comand www.cafedecolombia.com

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