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The Commercialization of Colombian coffee

The policy of commercialization of Colombian Coffee is very important for the development and sustainability of the coffee industry in Colombia. Our objective to position Colombian Coffee as a desired product for which the consumer and our clients are willing to pay an extra price requires that the activities of research and knowledge transfer be complemented with a series of instruments that contribute to the positioning of all Colombian Coffees. Additionally, the Federation, acting as a commercial agent has the responsibility of leading commercial activities for the benefit of coffee growers, thus forming a binding reference point for the market.


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