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Our Methods

 In order to transmit knowledge and promote the acceptance of new ideas by the rural population, our extensionists use the following methods:

Individual Methods

This strategy is directed to coffee growers through personalized attention. The extensionist visits them to check the fields in a technical way, to advance a program, or to provide business management support.

This method is developed through:

  • Personalized visits to coffee estates.
  • One-to-One written correspondence.
  • Meetings in our offices.
  • Telephone Calls.

Group Methods


This method is directed towards small and medium farmers, neighbors and friends of various villages that get together to have  technical training, individual, group and community management, and to take decisions for the community.. This strategy is advanced by:

  • Demonstrations to transmit information of agricultural methods to large numbers of coffee growers.
  • Result demonstrations methods.
  • Visits to reinforce certain practices.
  • Planned sojourns at plantations.
  • Contests.
  • Videos.

 

Mass Methods

With support from mass media such as radio, press and television at the regional and national level,  our extensionists divulge, motivate and inform about programs and campaigns directed towards coffee growers. Some of these products of communication are realized directly with our Extension Service in dozens of  stations in our country.

The main symbol in the mass media of our Extension Service is known as  Professor Yarumo.

1.18.5 Address Book

To consult the divisions of the Extension Service of the departments of Antioquia, Boyacá, Caldas and Cauca, please click here (Spanish only).

To consult the Coordination Offices and/or the divisions of the Extension Service of the departments of Cesar, Guajira, Cundinamarca, Huila, Magdalena, Nariño, Norte de Santander, Quindío, Risaralda, Santander and Tolima, please click here (Spanish only).

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